Helen Burrell Fine Jewellery Maker

Helen Burrell is an accomplished designer and goldsmith creating unique hand-crafted jewellery in her Derbyshire workshop at Melbourne Hall. Her work ranges from one-off special commissions to the reworking of family precious pieces.

We were asked to design an identity that encapsulated all of these aspects of her business, for later use as a central device in communication and promotional materials.

We designed a ‘personalised’ mark from a hand-drawn, ‘H’ letterform enclosing decorative jewel-like forms within.

We then developed a language for the brand identity based on Helen’s overt quality as a ‘maker’. We coined phrases such as ‘meet-the-maker’ and ‘maker-in-residence’ for A-boards, signage and way-finding systems. We also prototyped various merchandising items including bags, ribbons and pouches – all aligned to meet customer expectations and image of a fine jewellery maker.

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