P Ducker Systems

P Ducker Systems (PDS) already had an established and visible identity within their marketplace of transport infrastructure system integration. Their projects range from systems of airport terminal management for Heathrow, through to ventilation control for the London Underground.

Our role has predominantly been to consult, design and implement graphic design related works across the whole business. These have included: internal office branding; van livery; event exhibition design and producing key promotional materials, from stationery items to their corporate brochure.

In undertaking this project, the studio has successfully led the client into demonstrating the evolution of their existing identity by developing a flexible but consistent visual language based on rhombus forms and keylines relating to their original ‘PDS’ logotype. We also helped to develop their brand language; authoring the strapline, “From the very beginning start with us…” to various sub-editorial and copywriting tasks.

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