ShareHistory came to the studio with an image problem – its audience was interested but not really engaged and committed to the website resource.

We quickly determined that the priority was to overhaul the brand identity to help build website membership and better engage new and existing users so that they feel encouraged to share their history.

A typographical solution was designed using a hand-drawn, gothic script ‘S’ letterform suggesting connotations of history and heritage. This was enclosed within an escutcheon to act as a memorable and playful device for brand application.

We developed website templates for desktop and mobile devices, as well as a comprehensive brand book detailing additional branding elements such as: imagery; language; guidelines and a set of pictograms denoting themes and subject matter.

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