We were asked to design a new brand identity for a veterinary health company who formulate, manufacture and sell nutraceuticals.

We advised the company to adopt a monolithic brand architecture — allowing the ‘Veta’ name to be used repeatedly across a range of product titles.

We decided to develop a visual language influenced by some of the principles of optical art by designers like Victor Vasarely and Bridget Riley. This allowed us to include a playful element to an otherwise serious identity.

To begin with, the animal joint support product, ‘Vetaquin’, was branded and packaged for sale and distribution to veterinary practices.

The branding also helped to promote the purity and quality of the ingredients compared to those of its competitors, a ‘vet-to-vet’ ethos, and also emphasised the clinical robustness (certified GMP facilities) of the business.

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